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2012-04-04 07:13:06 UTC
http://www.facebook.com/pages/Repeal-the-Childrens-Television-Act/260424677385966
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http://www.facebook.com/pages/Repeal-the-Childrens-Television-Act/260424677385966?sk=info
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http://boards.radio-info.com/smf/index.php?topic=209411.10
Re: NBC To Debut Saturday Preschool Block
« Reply #13 on: April 01, 2012, 12:03:38 AM »
Quote from: Mario-500 on March 29, 2012, 07:02:12 AM
The description "preschool block" reminds me of my wish for the repeal
of the Children's Television Act passed by the Congress of the United
States in 1990. If more folks were aware of the law and they were to
contact their legislators, there would be a great chance of this law
being repealed, thus leaving broadcasters without obligations to
broadcasting educational and informative programming programming. It
may not lead to the return of the traditional Saturday morning
programming of the past immediately, but it would mean less government
regulation of content broadcast.
There's not really much chance of it being repealed, since I can't
imagine there being much of a groundswell of people writing to their
legislators on this particular issue. Most folks simply don't care one
way or the other.
In any event, even if it were repealed, the chances of it resulting in
the "return of the traditional Saturday morning programming" is
somewhere in the general vicinity of zero. Saturday morning cartoons
did not disappear because of the Children's Television Act -- they
disappeared because children's advertising mostly moved to cable
channels. The revenue just wasn't there to motivate stations to
continue running kid's shows. So the strong stations ran news (which
was more profitable) and the weak stations started running
infomercials. The only way that changes is if stations think that they
can sell advertising during children's programming.
« Reply #14 on: April 01, 2012, 12:18:29 AM »
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
There's not really much chance of it being repealed, since I can't
imagine there being much of a groundswell of people writing to their
legislators on this particular issue. Most folks simply don't care one
way or the other.
Apparently, broadcasters seem to be apathetic about the issue as well
-- even though they're finding the cheapest ways to satisfy E/I,
they're in no hurry to get their lobbying group in Washington to
pressure the congresspeople to abolish E/I.
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
The revenue just wasn't there to motivate stations to continue running
kid's shows. So the strong stations ran news (which was more
profitable) and the weak stations started running infomercials. The
only way that changes is if stations think that they can sell
advertising during children's programming.
Technically, stations still can run ads during kids' shows, but with
so much strings attached as to what ads can and can't be broadcast,
it's hardly worth it. For that reason, "Litton's Weekend Adventure"
has pharmaceutical ads and PI commercials, all focused on adults in
general, during the breaks.
« Reply #17 on: April 02, 2012, 09:13:10 PM »
Quote from: azumanga on April 01, 2012, 12:18:29 AM
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
The revenue just wasn't there to motivate stations to continue running
kid's shows. So the strong stations ran news (which was more
profitable) and the weak stations started running infomercials. The
only way that changes is if stations think that they can sell
advertising during children's programming.
Technically, stations still can run ads during kids' shows, but with
so much strings attached as to what ads can and can't be broadcast,
it's hardly worth it. For that reason, "Litton's Weekend Adventure"
has pharmaceutical ads and PI commercials, all focused on adults in
general, during the breaks.
The problem isn't with the advertising that they're legally allowed to
run -- the problem is that the advertisers simply aren't interested in
buying advertising during children's programming on local stations.
That's why the PI commercials run...the stations can't sell the time
to anyone else. And it has nothing to do with the Children's TV Act,
which was in effect long before children's TV on broadcast stations
dried up. In fact, the strongest years for kids shows on both Fox and
the WB occurred during years in which the act was already in effect.
« Reply #18 on: April 02, 2012, 09:29:58 PM »
Quote from: TexasTom on April 02, 2012, 09:13:10 PM
Quote from: azumanga on April 01, 2012, 12:18:29 AM
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
The revenue just wasn't there to motivate stations to continue running
kid's shows. So the strong stations ran news (which was more
profitable) and the weak stations started running infomercials. The
only way that changes is if stations think that they can sell
advertising during children's programming.
Technically, stations still can run ads during kids' shows, but with
so much strings attached as to what ads can and can't be broadcast,
it's hardly worth it. For that reason, "Litton's Weekend Adventure"
has pharmaceutical ads and PI commercials, all focused on adults in
general, during the breaks.
The problem isn't with the advertising that they're legally allowed to
run -- the problem is that the advertisers simply aren't interested in
buying advertising during children's programming on local stations.
That's why the PI commercials run...the stations can't sell the time
to anyone else. And it has nothing to do with the Children's TV Act,
which was in effect long before children's TV on broadcast stations
dried up. In fact, the strongest years for kids shows on both Fox and
the WB occurred during years in which the act was already in effect.
Nickelodeon and CN don't show blatantly educational programming other
than possibly Nick News (wasn't that sydicated to local station as an
E/I show), school age kids won't watch them. Kids that actually want
to watch educational shows watch PBS
« Reply #19 on: Yesterday at 12:49:37 AM »
If Saved by the Bell qualifies as E/I then whay can't Looney Tunes,
Tom & Jerry, or even the Three Stooges?
But I agree that even if E/I is repealed, the networks will never go
back to Saturday morning kid's shows like they used to be, and will
probably be more likely to drop them completely.
The best thing that I can see coming out of E/I being repealed is that
perhaps college football and basketball will start earlier in the
day.
http://en.wikipedia.org/wiki/E/I
About:
http://www.facebook.com/pages/Repeal-the-Childrens-Television-Act/260424677385966?sk=info
Description
http://boards.radio-info.com/smf/index.php?topic=209411.10
Re: NBC To Debut Saturday Preschool Block
« Reply #13 on: April 01, 2012, 12:03:38 AM »
Quote from: Mario-500 on March 29, 2012, 07:02:12 AM
The description "preschool block" reminds me of my wish for the repeal
of the Children's Television Act passed by the Congress of the United
States in 1990. If more folks were aware of the law and they were to
contact their legislators, there would be a great chance of this law
being repealed, thus leaving broadcasters without obligations to
broadcasting educational and informative programming programming. It
may not lead to the return of the traditional Saturday morning
programming of the past immediately, but it would mean less government
regulation of content broadcast.
There's not really much chance of it being repealed, since I can't
imagine there being much of a groundswell of people writing to their
legislators on this particular issue. Most folks simply don't care one
way or the other.
In any event, even if it were repealed, the chances of it resulting in
the "return of the traditional Saturday morning programming" is
somewhere in the general vicinity of zero. Saturday morning cartoons
did not disappear because of the Children's Television Act -- they
disappeared because children's advertising mostly moved to cable
channels. The revenue just wasn't there to motivate stations to
continue running kid's shows. So the strong stations ran news (which
was more profitable) and the weak stations started running
infomercials. The only way that changes is if stations think that they
can sell advertising during children's programming.
« Reply #14 on: April 01, 2012, 12:18:29 AM »
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
There's not really much chance of it being repealed, since I can't
imagine there being much of a groundswell of people writing to their
legislators on this particular issue. Most folks simply don't care one
way or the other.
Apparently, broadcasters seem to be apathetic about the issue as well
-- even though they're finding the cheapest ways to satisfy E/I,
they're in no hurry to get their lobbying group in Washington to
pressure the congresspeople to abolish E/I.
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
The revenue just wasn't there to motivate stations to continue running
kid's shows. So the strong stations ran news (which was more
profitable) and the weak stations started running infomercials. The
only way that changes is if stations think that they can sell
advertising during children's programming.
Technically, stations still can run ads during kids' shows, but with
so much strings attached as to what ads can and can't be broadcast,
it's hardly worth it. For that reason, "Litton's Weekend Adventure"
has pharmaceutical ads and PI commercials, all focused on adults in
general, during the breaks.
« Reply #17 on: April 02, 2012, 09:13:10 PM »
Quote from: azumanga on April 01, 2012, 12:18:29 AM
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
The revenue just wasn't there to motivate stations to continue running
kid's shows. So the strong stations ran news (which was more
profitable) and the weak stations started running infomercials. The
only way that changes is if stations think that they can sell
advertising during children's programming.
Technically, stations still can run ads during kids' shows, but with
so much strings attached as to what ads can and can't be broadcast,
it's hardly worth it. For that reason, "Litton's Weekend Adventure"
has pharmaceutical ads and PI commercials, all focused on adults in
general, during the breaks.
The problem isn't with the advertising that they're legally allowed to
run -- the problem is that the advertisers simply aren't interested in
buying advertising during children's programming on local stations.
That's why the PI commercials run...the stations can't sell the time
to anyone else. And it has nothing to do with the Children's TV Act,
which was in effect long before children's TV on broadcast stations
dried up. In fact, the strongest years for kids shows on both Fox and
the WB occurred during years in which the act was already in effect.
« Reply #18 on: April 02, 2012, 09:29:58 PM »
Quote from: TexasTom on April 02, 2012, 09:13:10 PM
Quote from: azumanga on April 01, 2012, 12:18:29 AM
Quote from: TexasTom on April 01, 2012, 12:03:38 AM
The revenue just wasn't there to motivate stations to continue running
kid's shows. So the strong stations ran news (which was more
profitable) and the weak stations started running infomercials. The
only way that changes is if stations think that they can sell
advertising during children's programming.
Technically, stations still can run ads during kids' shows, but with
so much strings attached as to what ads can and can't be broadcast,
it's hardly worth it. For that reason, "Litton's Weekend Adventure"
has pharmaceutical ads and PI commercials, all focused on adults in
general, during the breaks.
The problem isn't with the advertising that they're legally allowed to
run -- the problem is that the advertisers simply aren't interested in
buying advertising during children's programming on local stations.
That's why the PI commercials run...the stations can't sell the time
to anyone else. And it has nothing to do with the Children's TV Act,
which was in effect long before children's TV on broadcast stations
dried up. In fact, the strongest years for kids shows on both Fox and
the WB occurred during years in which the act was already in effect.
Nickelodeon and CN don't show blatantly educational programming other
than possibly Nick News (wasn't that sydicated to local station as an
E/I show), school age kids won't watch them. Kids that actually want
to watch educational shows watch PBS
« Reply #19 on: Yesterday at 12:49:37 AM »
If Saved by the Bell qualifies as E/I then whay can't Looney Tunes,
Tom & Jerry, or even the Three Stooges?
But I agree that even if E/I is repealed, the networks will never go
back to Saturday morning kid's shows like they used to be, and will
probably be more likely to drop them completely.
The best thing that I can see coming out of E/I being repealed is that
perhaps college football and basketball will start earlier in the
day.
http://en.wikipedia.org/wiki/E/I