2012-08-01 08:48:07 UTC
As Lisa de Moraes notes, a massive primetime audience delivers big
ratings and big bucks to NBC — something it wouldn't have if big
Olympic events were shown live around the clock. "Broadcast the London
Games live, and NBC's ratings plunge, its ad revenue takes a nose-dive
— and we're in for many more seasons of 'Love in the Wild,'" she
writes. PLUS: Twitter complainers represent a very tiny minority.