A Viacom spokesperson notes that Nickelodeon is "the most watched
cable network on DirecTV."
I'm guessing the snarkyness of Viacom using Spongebob kinda backfired
in social mediahttps://www.facebook.com/photo.php?fbid=392567080808126&set=a.3888
46511180183.91093.143042519093918&type=1&theater.... this is all
Greed only takes you so far....
Ratings for Nick fell about 33% on the first day. They barely beat CN
on Friday as well, with kids 2-11. Victorious is replacing All That
and Kenan and Kel at the 8pm hour, which is smart actually since it's
already a popular show with teens which leads into Hollywood Heights.
I still say old Degrassi episodes need to be on during that time.
5:01 p.m. CDT, July 17, 2012
Kids and their parents shut out from watching Viacom Inc.'s
Nickelodeon on DirecTV appear to be turning to The Disney Channel,
which is enjoying a ratings boost that could help the network even
after a fee dispute ends.
Ratings for Viacom-owned Nickelodeon fell 20 percent last week when
two dozen Viacom networks came off the DirecTV satellite service a
week ago due to a fight over programming fees, according to Bernstein
Research analyst Todd Juenger.
The loss for Nickelodeon benefited the Disney channel, which saw a 21
percent ratings jump for the same time period, Juenger said.
"The Disney Channel has picked up all of Nick's viewers and then
some," Juenger said in a research note.
The Disney Channel averaged 356,000 viewers age 2 to 5 each day from
July 9 to 15, according to Nielsen data provided by Horizon Media.
That compares with 271,000 for Nickelodeon. A Nickelodeon spokesman
did not return a call for comment.
Disney sent out a statement trumpeting the Disney Channel's first No.
1 weekly ranking among preschoolers based on total day ratings.
Programs such as "Doc McStuffins" and "Jake and the Never Land
Pirates" lifted viewership among 2- to 5-year olds, the company said.
Juenger, the Bernstein research analyst, said he believed the blackout
was temporary but that children and their parents may get hooked on
Disney's programs in the meantime.
Twenty-five Viacom-owned channels -- including MTV, BET, Comedy
Central and Nickelodeon -- have been off air for DirecTV's 20 million
subscribers for nearly a week due to a programming fee contract
DirecTV spokesman Robert Mercer said on Tuesday that "some customers
have left us, but the numbers so far are very low."
DirecTV added the Disney Junior channel last week, a network targeting
the lucrative market segment for 2-to-7-year-olds that competes with
Nickelodeon and Nick Jr. DirecTV has also expanded a PBS children's
network called Sprout to more subscribers.
Over the past few weeks, disputes over fees have erupted in the pay TV
sector. DirecTV's main rival, Dish Network, has dropped AMC Networks,
while Time Warner Cable is in a dispute with Hearst Television.
DirecTV shares 1.2 percent to $48.78 on Tuesday while Viacom shares
lost a fraction of a cent to finish at $49.96. Disney shares gained
3.1 percent, closing at $49.35 on the New York Stock Exchange after an
analyst upgraded the company's shares.