FX launching FXX, FX Movie Channel, replacing FOX Soccer, will double number of original series

[TMC]

http://www.deadline.com/2013/03/fx-officially-unveils-fxx-channel-to-...
FX Officially Unveils FXX Channel To Launch In September, Launches New
Branding Campaign
By NELLIE ANDREEVA
At its upfront presentation, FX brass confirmed the conversion of Fox
Soccer into a third FX-branded entertainment network, FXX, available
in 74 homes, and an expansion of FXM (movie channel). It will launch
Sept. 2. The expansion across the three FX networks will be supported
by a big increase in original programming. FX president John Landgraf
projected that FX would double its original offerings to 25 original
series within the next few years to achieve parity with ABC, NBC and
CBS.
The three channels will target different demographics. FX will
continue to cater to adults 18-49, FXX will target adults 18-34 and
FXM will go after adults 25-54. “They will share DNA and similar
sensibilities for viewers interested in smart, cutting edge
programming.” FX will ramp up its drama portfolio from 3 to 7 dramas
and 4-6 comedies. FXX, which will be more comedy focused, will launch
with 4 original comedies, with the number rising to 6. Gradually, FXX
will add drama and late-night programming. FXM’s original programming
will be built around limited event series, part of FX-Fox’s joint
initiative in the genre.
The network makeover will come with a new branding campaign as FX
changes its logo to FX Fearless.

http://www.theatlanticwire.com/entertainment/2013/03/what-fx-planning/63651/

The FXX move seems like an attempt to class-up the FX brand, while
also raking in lucrative young male ad revenue for FXX. PLUS: Why
another cable channel?

http://t.co/joHfIQ7w0A

[TMC]

http://www.deadline.com/2013/03/fx-officially-unveils-fxx-channel-to-...
FX Officially Unveils FXX Channel To Launch In September, Launches New
Branding Campaign
By NELLIE ANDREEVA
At its upfront presentation, FX brass confirmed the conversion of Fox
Soccer into a third FX-branded entertainment network, FXX, available
in 74 homes, and an expansion of FXM (movie channel). It will launch
Sept. 2. The expansion across the three FX networks will be supported
by a big increase in original programming. FX president John Landgraf
projected that FX would double its original offerings to 25 original
series within the next few years to achieve parity with ABC, NBC and
CBS.
The three channels will target different demographics. FX will
continue to cater to adults 18-49, FXX will target adults 18-34 and
FXM will go after adults 25-54. “They will share DNA and similar
sensibilities for viewers interested in smart, cutting edge
programming.” FX will ramp up its drama portfolio from 3 to 7 dramas
and 4-6 comedies. FXX, which will be more comedy focused, will launch
with 4 original comedies, with the number rising to 6. Gradually, FXX
will add drama and late-night programming. FXM’s original programming
will be built around limited event series, part of FX-Fox’s joint
initiative in the genre.
The network makeover will come with a new branding campaign as FX
changes its logo to FX Fearless.

http://www.theatlanticwire.com/entertainment/2013/03/what-fx-planning...
The FXX move seems like an attempt to class-up the FX brand, while
also raking in lucrative young male ad revenue for FXX. PLUS: Why
another cable channel?
http://t.co/joHfIQ7w0A

http://www.awfulannouncing.com/2013/march/say-goodbye-to-fox-soccer.html

Over the last couple of years, Fox Soccer has been losing major
properties that are to key to its programming. It first lost the
secondary contract to Major League Soccer to NBC just before last
season. Then last year, it lost the rights to the English Premier
League again to NBC. EPL represents a major portion of Fox Soccer's
schedule. When the EPL goes to NBC in August, Fox Soccer will be
without the league that helped define the specialty channel dating
back to 1997 when it was known as Fox Sports World.

So it comes as no surprise that Fox will kill off Fox Soccer on
September 2 and convert it to an entertainment companion channel to
FX, rebranding it as FXX. Fox Sports had previously announced that
UEFA Champions League, Europa League, FA Cup and CONCACAF games will
be moving to Fox Sports 1. The new channel will also air FIFA World
Cup games starting in 2015. Other programming that had been aired on
Fox Soccer and sister channel, Fox Soccer Plus, will also be folded
into Fox Sports 1, the anticipated Fox Sports 2 and FoxSports2Go, an
online app that will be unveiled in conjunction with the August launch
of FS1.

FXX will become the home of FX comedies "It's Always Sunny in
Philadelphia" and "The League" as Fox hopes to attract viewers in the
18-34 demographic. FX will become more adult and continue to air
dramas like "Justified" and "The Americans."

Fox Soccer was launched in 1997 as Fox Sports World and aired not just
soccer, but Australian Rules Football, rugby and various other sports
not available on the major networks. It rebranded as Fox Soccer
Channel in 2005 eventually dropping "Channel" in 2011.

Fox Soccer was a victim of its own success. It provided wall-to-wall
coverage of the sport with shows like Fox Football Fone-In, Fox Soccer
News, Goals on Sunday and the innovative Relegation Sunday when it and
other Fox networks covered every EPL game on the last day of the
2011-12 season. Over the last few years, ratings had gone up and fans
found it as a destination. But as it began losing properties to NBC
and the upstart beIN Sport, sustaining Fox Soccer as a standalone
became more difficult. So Fox Soccer will die a slow death until
September when it changes over. At least Fox is not getting out of the
soccer business, but the channel will be missed.

[Could not possibly comment]

Post by TMC
Over the last couple of years, Fox Soccer has been losing major
properties that are to key to its programming. It first lost the
secondary contract to Major League Soccer to NBC just before last
season. Then last year, it lost the rights to the English Premier League
again to NBC.

And in the */US/* who gives a damn about stupid soccer? ? ? */NO ONE/*
hence it was a stupid waste of transponder space, $$, resources, etc..
How it lasted this long I have no clue.

Post by TMC
FXX will become the home of FX comedies "It's Always Sunny in
Philadelphia" and "The League" as Fox hopes to attract viewers in the
18-34 demographic.

Hmmm... and none of this jejune crap matters to me, or ever has or will.

Is there some class or flavorade tasting that indoctrinates you schleps
to this crap???? OR WHAT??? Because even at 18, I would (and did) find
this kind of crap to be that CRAP!

Post by TMC
FX will become more adult and continue to air dramas
like "Justified" and "The Americans."

OK.. exclusive of my opinion on the "Americans," (OK ITS CRAP! so long as
russell is on screen at all! UGLY!)...meh.... OK... but Anger Management
is NOT a drama?!?!?! And I take it is is not moving to FcrapXX??? Which
Is fine as I like it! BUT AHHEM??? FX where has this been? ? ? HMMMM???
90 STRAIGHT EPISODES REMEMBER! ! ! ! ? ? ? BEEN OFF TWO WEEKS! ! ! ! !

Post by TMC
Fox Soccer was a victim of its own success.

Success????? What are you smoking/taking/snorting/injecting?!?!?!?!


HAHAHAHAHAHAHAHAHAHAHAHAHHAAAAAAAAAAAAAAA!!!!!


Its SOOOOOOOOOOO successful that its being CANNED!

Again, why would ANY ONE think that a */soccer/* channel in the */US/*
would succeed... that it lasted on life support this long is an example
of stupidity! (Repeating the same thing expecting different results.)