Discussion:
NASCAR CHASE RATINGS DOWN 13% VERSUS LAST YEAR (2011)
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TMC
2012-11-22 07:17:42 UTC
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http://www.awfulannouncing.com/2012-articles/november/nascar-chase-ratings-down-13-versus-last-year.html

Written by Matt Yoder on Wednesday, 21 November 2012 15:01.

In what has to be considered a discouraging sign for America's most
popular racing series, NASCAR again saw a dip in viewership for this
year's Chase for the Cup. The 10 week series averaged a 2.7 rating
and 4.2 million viewers nationwide in 2012, which is a double digit
decline from last year. As reported by SBJ's Austin Karp on
Twitter...

Austin Karp @AustinKarp
https://twitter.com/AustinKarp
Chase for NASCAR Sprint Cup across ESPN/ABC avgs 2.7 rating (4.2M
viewers), down 13% from '11 (excludes last year rainout at
Chicagoland)
20 Nov 12 Reply Retweet Favorite

What's worse? This year's decline continues a downward trend for the
sport. Jayski has a detailed log of NASCAR ratings for the past four
years here if you're interested and Sports Media Watch has Chase
ratings since its inception in 2004. The bottom line is that NASCAR's
viewership has almost been cut in half since 2006 when the sport
averaged 7.8 million viewers in 2006. Chase ratings have dropped two
full ratings points since a high of 4.7 in 2005 with this year tying
the record low of 2010. This year, 0 out of 10 Chase races saw an
increase in ratings from 2011. Zero. And that was with the drama at
Phoenix and the championship coming down to the final race with Jimmie
Johnson and Brad Keselowski.

http://www.jayski.com/pages/tvratings2012.htm

http://www.sportsmediawatch.com/2012/11/2012-chase-for-the-cup-ties-record-low-average/

http://www.sportsbusinessdaily.com/Journal/Issues/2010/11/20101129/This-Weeks-Issue/Nascars-Slide-On-TV-Continues.aspx

Although there were some races up this year, especially during the
summer, NASCAR has got to find an answer to stop the bleeding.
Whether it's a continuation of "boys have at it", new stars like Brad
Keselowski emerging, or the presence of more drivers with more unique
personalities, the sport is in despearte need of something to reverse
the trend.
wolfagain
2012-11-22 12:51:37 UTC
Permalink
http://www.awfulannouncing.com/2012-articles/november/nascar-chase-ra...
Written by Matt Yoder on Wednesday, 21 November 2012 15:01.
In what has to be considered a discouraging sign for America's most
popular racing series, NASCAR again saw a dip in viewership for this
year's Chase for the Cup.  The 10 week series averaged a 2.7 rating
and 4.2 million viewers nationwide in 2012, which is a double digit
decline from last year.  As reported by SBJ's Austin Karp on
Twitter...
Chase for NASCAR Sprint Cup across ESPN/ABC avgs 2.7 rating (4.2M
viewers), down 13% from '11 (excludes last year rainout at
Chicagoland)
20 Nov 12 Reply Retweet Favorite
What's worse?  This year's decline continues a downward trend for the
sport.  Jayski has a detailed log of NASCAR ratings for the past four
years here if you're interested and Sports Media Watch has Chase
ratings since its inception in 2004.  The bottom line is that NASCAR's
viewership has almost been cut in half since 2006 when the sport
averaged 7.8 million viewers in 2006.  Chase ratings have dropped two
full ratings points since a high of 4.7 in 2005 with this year tying
the record low of 2010.  This year, 0 out of 10 Chase races saw an
increase in ratings from 2011.  Zero.  And that was with the drama at
Phoenix and the championship coming down to the final race with Jimmie
Johnson and Brad Keselowski.
http://www.jayski.com/pages/tvratings2012.htm
http://www.sportsmediawatch.com/2012/11/2012-chase-for-the-cup-ties-r...
http://www.sportsbusinessdaily.com/Journal/Issues/2010/11/20101129/Th...
Although there were some races up this year, especially during the
summer, NASCAR has got to find an answer to stop the bleeding.
Whether it's a continuation of "boys have at it", new stars like Brad
Keselowski emerging, or the presence of more drivers with more unique
personalities, the sport is in despearte need of something to reverse
the trend.
Sport has become too violent and too hetro-centric for today's more
sensitive wimpy males who'd rather be watching reality Cooking shows
and other fem males like themselves on TV.

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